Fair and Simple Flat Rate Pricing Plans

Because a flat rate software company should not nickel and dime you to death.


Forever Free™

$ 0
  • Risk free way to get started building great price books.


$ 480
/year per user*
  • Everything in the Forever Free Plan plus the following:

Premium Plus

$ 800
/year per user*
  • Everything in the Premium Plan plus the following:
Management and bookkeeping reports
Installation/Add-on Price calculator
HVAC Heat Gain/Loss calculator
Access Aptora’s documents, templates, and other valuable resources
Create custom flat rate price books
Number of Flat Rate Task Items allowed 1000 2500 Unlimited
Number of Flat Rate Book Titles allowed 1 3 Unlimited
Number of Flat Rate Tasks allowed 500 1500 Unlimited
Advanced item fields
Management and bookkeeping reports
QuickBooks® Best In Class Full Two-Way Integration $399 + $39/month/user
Integrate your Celero® credit card processing
Complete Integration with PayPal®
Import Flat Rate Pricing and/or CRM Data
Import Category Images and Photos
Import Item and Task Images and Photos
Export Your Customer and Contact Info
Export Flat Rate Price Books as PDF
Export Flat Rate Price Books and Items Anytime
Access to social networking
Invite friends and employees to join
Attach pictures and files to comments and posts
Share flat rate data with friends
Upload and share pictures, documents and files
HVAC/R Repair and Replacement $1800 $1800 $1800
Plumbing Repair and Drain Cleaning $1800 $1800 $1800
Electrical Repair and Landscape Lighting $1800 $1800 $1800
Buy all three books and save 10% 15% 20%
Access tutorials to help guide you through the site
Access technical support forums
Submit Support Tickets
Free flat rate pricing webinars and videos
Priority technical support response
Call the technical support department

Frequently Asked Questions

No. The annual plan must be paid for upfront. That allows you to get twelve months of service but only pay for ten months.

No. The QB interface is only available with the Premium Plus plan.

Our monthly and annual fees are for each Flat Rate Plus user.

You may purchase them at any time. When you purchase all three at the same time, you will receive a discount.

Flat Rate Plus sends information to QuickBooks and receives information from QuickBooks. The two systems synchronize their data.

Currently it is customers, items, and invoices. Customers include full contact information among shared fields. Items include all the fields shared by both programs. Invoices that are created in Flat Rate Plus are added to QuickBooks. If a customer or item does not exist on either program, it is added to the other.

Flat Rate Plus allows you to create Inventory, Non-Inventory, and Labor Item types. These items are added to QuickBooks using Inventory, Non-Inventory, and Service Item types respectively. They match the QuickBooks Invoice Item types.

You can contact Matt Gandolfo directly at (847) 655-135,5, or MattG@celerocommerce.com, or

visit the website at https://www.celerocommerce.com/aptora Please contact us with any other questions.

You can visit their website to get signed up. You may also use an existing account.

See how Flat Rate Plus® will super-charge your profits.

Since 1996, Flat Rate Plus® has been America’s # Flat Rate Pricing software for the HVAC, refrigeration, plumbing, and electrical industries. James R. Leichter has owned and operated the company the entire time.

No one is more dedicated to flat rate pricing than we are.

The essential tool to provide a flawless customer experience.

Increase Your Productivity

  • Gain access to product information on the go
  • Earn your customer's trust with more efficient mobile software
  • Create a seamless sales flow with our mobile presentation
  • Professionally present your pricing rates in the field on mobile view

Deliver a More Efficient Service Performance

  • Use your PayPal account to receive payments and invoicing
  • Automatically calculates sales tax
  • Includes Powerful Labor Rate Calculator
  • Easily Access the Flat Rate Price Comparative Search Tool

Customize Your Mobile Presentation

  • Easily navigate through pre-made price books
  • Access pre-built tasks and templates
  • Build multiple price books
  • Add and edit Tasks, Parts, and Pricing at any time
  • Offer Good/Better/Best pricing
  • Use included or create custom part numbers

No Installation Needed

  • Web-based system
  • Accurate automatic updates
  • Tailored for: HVAC, Electrical, and Plumbing

#1 Pricing Software in the field service industry.




Trusted By

Our community’s small business owners and well-respected service technicians.

See how Flat Rate Plus® will super-charge your profits.

Since 1996, Flat Rate Plus® has been America’s # Flat Rate Pricing software for the HVAC, refrigeration, plumbing, and electrical industries. James R. Leichter has owned and operated the company the entire time.

No one is more dedicated to flat rate pricing than we are.

Complete Feature Overview

Flat Rate Pricing Software You Can Trust

Aptora is the longest running flat rate software company in America, under the same ownership. Flat rate companies have come and gone. Some have been sold and sold again. We sold our first copy of Flat Rate Plus in 1996. James R. Leichter, known commonly as Mr. HVAC, has been the president and owner ever since. We have deep roots in the world of flat rate pricing.  

Now Flat Rate Plus is an easy to use and very affordable web app. We took the best of Flat Rate Plus for the desktop and put it on the cloud. It is easier to use, and jam packed with many more features and benefits.

Easy to Use Software

Flat Rate Plus includes an easy-to-use setup wizard. This wizard makes setting up the software and implementing flat rate pricing even easier and faster. Maintaining your own information is simple and straight forward. You likely will not need it, but we even have a written user manual. Who does that these days?

100% Customized Flat Rate Pricing 

Every aspect of the flat rate software and price books is customizable. Our pre-made price books save you a fortune in labor costs and allow you to fine-tune them to meet your companies’ particular requirements. 

Add Users and Use Role-Based Security 

You can add employees (users) and set them up with Role-Based Access. This allows you to decide which of your employees can edit the price books, edit tasks, create new tasks, and more. Most of the various features of the flat rate system are controlled with permissions and preferences. 

Correct Retail Pricing

Charging the correct amount is vital to your company’s success. Our free flat rate pricing calculator provides you with an easy yet highly accurate retail price for all your flat rate priced jobs.

Wholesale Pricing You Can Trust 

We survey vendors and suppliers across the USA. We acquire lists of prices and then carefully comb through those prices to make sure they are reasonable. Many of our competitors rely on bots to gather data. They don’t bother to look at the parts pricing. Maybe they would have no idea what they would be looking at anyway? 

Quote Service Prices in One Minute 

We told our software engineers that technicians need to be able to locate any repair task visually, in one minute or less, without typing a single character. They did it. They built the Flat Rate Price Finder. It makes finding flat rate tasks super easy for technicians. They visually locate the flat rate repair they are looking for through a series of images they tap on. The feature searches one or many flat rate price books. Technicians will love how fast they can locate a flat rate task.

Fantastic Task and Item Descriptions That Sell 

We have been told that our repair descriptions are the best in the flat rate business. Written by Mr. HVAC, flat rate tasks were crafted to sell value and additional work. 

Create Attention Getting Descriptions with Full HTML Formatting 

There is a complete easy-to-use HTML editor that allows for attractive attention-grabbing task and item descriptions. You can select fonts, add color, bold, italicize, add bullets points, draw lines, and more. You can even add formatted tables. The editor uses familiar controls like you likely use in Microsoft Word®. You can also edit the HTML directly.

Add Private Notes for Technicians 

Add helpful notes and information for techs. These notes can be technician in nature or anything else that might be needed but not something the customer needs to see. 

Printed Price Books 

Sure, you can present flat rate prices on a screen. But have you ever wished you had an old fashioned printed flat rate book? Flat Rate Price includes the ability to print hard copies of your price books or create PDF versions. Next time you lose internet service, you will still be able to run service calls, complete your invoices, and collect your money. 

More Productive with Excel Like Lists

Your flat rate price books, flat rate tasks, items, and other information is presented in easy-to-use Microsoft Excel like lists. You will instantly recognize the ability to search, sort, filter, and rearrange columns.

Accurate and Complete Part Numbers 

We gather vendor part numbers along with their corresponding manufacturer’s part number. Whenever possible, we add UPC numbers. This makes it easy for you to look up these parts and buy them from anywhere you like. 

Part Stocking Season

We offer the option of entering the season for which you would like to stock a particular item, such as Heating, Cooling, Year-Round, or Not Applicable. This helps you maximize truck stock efficiency. Remove parts you don’t need and make more room for those you do need to have on hand.

Enter and Manage Equipment 

We offer a special item type that allows you to select the type of equipment you are entering. That selection includes important fields for SEER, SEER2, EER, Capacity in BTU, Capacity in KWh,  HSPF, COP, AFUE, etc. This allows you to search for equipment by efficiency, capacity, and more.

Lock Retail Pricing Down for Loss Leaders

We all know that certain items must sell for a low price. If we apply standard markups to air for filters, we are going to hear complaints. Customers might think the entire service call was marked up as high as the air filter. Our Price Lock feature allows you to identify these parts, price them where they need to be, and lock them down against changes. 

Mark Items as Price Sensitive 

Field service companies and contractors from all industries buy certain items that are very sensitive to price changes. HVAC equipment, plumbing equipment, and parts that contain copper, aluminum, or other semi-precious materials including prices that change often. Flat Rate Plus allows you to mark items and equipment so that you can pay more careful attention to their direct cost. 

Copy Record Feature Makes Data Entry Faster

Flat rate tasks, parts, and many other records include timesaving “Copy This” feature. It’s a real time and money saver when you are doing data entry.

Item Aliases for Cross Reference 

We borrowed an awesome feature from Total Office Manager® and it’s called “Item Alias”. This unique feature is usually only found in mega expensive accounting systems. It allows you to establish specific part numbers and prices by vendor or supplier. You might have a common motor that you buy from multiple supply houses. Flat Rate Plus allows you to enter that information. In other words, that single motor can have two or more part numbers associated with it. 

Track Labor Minutes by Component

Users loved this feature in our classic Flat Rate Plus software for the desktop. The Labor Units field allows you to include the amount of time each individual component of a repair or installation requires. When they are all added to a task, you will be able to compare the calculated labor time with your own estimate. This helps ensure your labor allocations are accurate and profitable. Of course, labor  time can be updated any time you need to.

Manufacturer and Vendor Lists

We offer a complete list of well-known manufacturers and many vendors. You can edit this list and add your own. This makes it easier for you to know who makes the part or equipment and where you might get it from. 

Customer List for More Personalized Presentations 

Using our detailed customer list is not required, but we think you will like what it can do for improving the look of your flat rate price presentation. You can add complete customer or job contact information and add it to your presentation screens.

 Diagnostic and Travel Fees

You can add travel fees, diagnostic fees, or other flat fees to tasks at a department level and by column. Some of our clients have multiple diagnostic fees that depend on drive time. You can also avoid adding fees to tasks with no labor assignment. We have created numerous examples for you.

Your Updates Cascade Across all Price Books

 When an item is updated, all tasks that include that item are updated. When a task is updated, all flat rate price books with that task are updated.

Inactivate Tasks and Parts You Don’t Need

Basically, anything can be inactivated. You can inactivate a price book, tasks, task categories, item categories, and more. You can bring these things back anytime you wish. If needed, you can always delete a record. 

You Will Always Have the Price

There should never be a time where your techs cannot find a task and a price. Aptora is well known for its clever “Build a Price for Anything” system. If your technician, electrician, or plumber has a good idea on the time it will take to do the repair, they can quote a price for anything in thirty seconds flat.

Build Tasks On-the-Fly

If the technician knows what item they need and how long it will take them to do the work, they can quickly locate the item and turn it into a repair quote. If they don’t have that item in stock, the task can easily include extra time to acquire the required part.

Associate Tasks with Industries for Improved Organization

This was added due to popular demand. Tasks can be associated with one or many industries. They can also be tagged as Residential, Commercial, or both. This makes searching more useful. It also helps users built their flat rate price books more efficiently. 

Eliminate Spelling Errors and Typos 

Your company will avoid embarrassing spelling errors and typos because our entire flat rate pricing system uses your own browser’s spell-checking features. 

Bulk Editing Tools and Utilities 

Our flat rate software system includes the ability to quicky change or update information. You can select multiple records on a list and make changes to them, all at once. You can move records in bulk from one place to another. You will save time, money, and reduce mistakes with our bulk editing tools. 

Personalize Your Price Books

Add your company’s logo, terms and conditions, and other information to personalize your price book. You may include slogans, contractor licensing information, warranty information, and much more.

Sales Tax Calculations and Collections 

Sales tax calculation is a real hassle with many flat rate systems. Our competitor’s flat rate system gets sales tax wrong and your office gets hit with fixing the problem. Not Flat Rate Plus. We make calculating sales tax simple and trouble-free. You can set up global tax rate on labor and parts independently. Any item can be marked as “Tax Exempt”. Tax rates can be as precise as eight numbers to the right of the decimal point (#.########%).

Unit of Measure 

Some items are purchased in bulk and divided out. Or you may save money buying quantities of the same item. Flat Rate Plus solves this bookkeeping hassle with a Unit of Measure feature. 

Import and Export Price Books and Flat Rate Data

Easy import and export. Our powerful importing and exporting system make it easy to share flat rate price book data with other software programs and applications. 

Track Obsolete or Discontinued Parts

Any part can be marked as obsolete. You may still have the item in stock but do not wish to restock it. Maybe you can no longer acquire the part once your supplies are exhausted. You may also enter the part number for the item that replaces or for one that is an acceptable substitute. 

Import Task and Item Images in Bulk 

This capability is a huge time saver and unique to Flat Rate Plus. We built an import utility that allows you to import pictures and image files and automatically associate them with parts and tasks. You can import one or a thousand images, all at once.  

Import Your Legacy Flat Rate Plus® Information 

Are you one of the many thousands of people who have invested in the Flat Rate Plus® desktop software program? Great news. You can reuse all your data. Don’t trash your favorite flat rate pricing books. Import them into our new system and save yourself a ton of time and money. 

Network with Colleagues Around the USA 

We built several social networking features into the Flat Rate Plus website. You can add friends, setup user groups, private groups, and more. You can post privately and publicly. You can create chat rooms. None of these things are necessary or required.

Share Flat Rate Price Books

You can build an entire flat rate pricing network if you like. You can share ideas and flat rate price books with any of them. If a colleague on the other side of town or the across America adds a flat rate task, they can share their work with one another. A simple button click will add their work to your flat rate pricing system. Once reviewed, you can add it to your flat rate price book or ignore it. 

Service Labor Rate Calculator

It calculates the correct selling price for service and maintenance labor for HVAC, plumbing, electrical work and many other field services industries. This proven calculator works on the “break-even plus profit” principle. It is accurate and easy to use. 

Loan Amortization Calculator

This handy calculator will help you figure out what a monthly payment would be for expensive HVAC repairs, HVAC installations, plumbing repairs, and more. 

Dual Overhead Rate Calculator

Dual Overhead (aka: Dual Rate Method) is the correct method to calculate your breakeven point. It allows you to properly price installations and replacements. It is also very appropriate for commercial work. We did not invent the dual overhead concept. This concept is well documented and spoken about heavily on the internet. Dual Overhead has been taught for years by Gary Elekes, James Leichter, Fails Management Institute, and others. It is used for replacement and installations sales. It is also a favorite among large construction companies whose jobs may span many months or even years. 

HVAC Load Calculator

This simple to use calculator determines the correct size for heating and air conditioning equipment. It works on the “heat loss/heat gained” principle and uses well-known and reliable engineering data. 

Field Service Training for Technicians and Managers

No one is better at training on the concept of flat rate pricing, presentation, and bookkeeping that Aptora. We have been doing this since 1996. Training is not included, so please talk to us about your individual needs.

Great Software Support

The website has a support ticketing system built right in. You can create a support ticket, chat with someone, or post your questions. There is a website tutorial system built in. Mr. HVAC has written many articles about flat rate pricing, field service management, contracting business management, inventory management, and many more. Skeptical? Just Google “James R. Leichter Mr HVAC” to see for yourself. 

See how Flat Rate Plus® will super-charge your profits.

Since 1996, Flat Rate Plus® has been America’s # Flat Rate Pricing software for the HVAC, refrigeration, plumbing, and electrical industries. James R. Leichter has owned and operated the company the entire time.

No one is more dedicated to flat rate pricing than we are.